ContentShake AI is a Semrush app with ChatGPT-like natural language processing (NLP) and SEO features. The AI tool automates content creation from ideation to optimization and publishing. Schema or structured data is a semantic vocabulary of tags that you can add to a page’s HTML to help crawlers understand the page’s content.
As you might imagine, doing vertical-specific keyword research is a great way to generate blog topics. If you’re concerned about incurring Google penalties for unintentional duplicate content, this post from Google should set you at ease. For the purposes of an SEO audit, that means redistributing internal linking structures on your website to pass equity to the pages that need it. “Best prep schools in ma” will yield some nice resource lists that may or may not already feature your client, and that represent good opportunities to reach out for external links.
- To analyze on-page SEO, conduct thorough keyword research to understand search intent and identify the most valuable terms to target for each page.
- Schema data helps search engines show your pages for the right search query, increasing your website’s CTR and site visits.
- Use the Coverage Report of Search Console’s URL Inspection Tool to identify instances when Google chooses a different canonical than the one you selected.
- It provides AI-powered outreach templates, automatic follow-ups, and integrates with SEO tools like Semrush, Ahrefs, and Moz.
- It should cover both structural and content components affecting your SEO visibility.
Step 3: Off-Page and Backlink Audit – Your Site’s External SEO Health
If you’ve been following Google’s search guidelines, your content already has the potential to be featured as a source in AI summaries. This will send the selected prospects to the Link Building tool, where you can set up a new project for your domain. Sites that link to your competitors are excellent prospects since they’ve already shown interest in your niche. To evaluate how you stack up against competitors, use Semrush’s Domain Overview tool. If you’re seeing unexplained traffic drops, it might be useful to check for manual actions. If you notice your traffic suddenly dropping right when these major updates roll out, you’ll need to research what the update targeted and fix those aspects of your site.
Documentation and Checklists for Consistent Audits
We’ve put together a complete framework for this that we like to call search experience optimization. SeoClarity users benefit from Page Clarity, which monitors URLs daily and alerts via email if the noindex tag appears, aiming to catch it before Googlebot does. Run a site crawl with JavaScript enabled to render pages exactly as they would appear in the browser. In doing so, you’ll evaluate issues Google might encounter when rendering your pages with their JavaScript crawling capabilities.
Trends, technologies, and user behaviors change too quickly to be ignored, so prioritize your attention to detail and flexibility. Obviously, the better way to solve a problem is to prevent it from happening in the first place. If you can identify your bad links before Google can get BHS Links to them with a data refresh or an update, you’ll never have to experience a ranking drop at all. Beyond that, you can and should rely on Google Webmaster Tools to run reports on your title tags and meta descriptions.
Honestly, I find myself going back and forth between these two tools from time to time. Or if GA shows a page with tons of traffic but a high bounce rate, I can dig into the crawl data to see if the page loads slow. Again, without needing to switch between lots of different tools. This lets me see not just technical SEO data, but also how users interact with my pages and how they perform in search—all in one place.
Debugging JavaScript errors is a big subject beyond the scope of this checklist, but at least now you know where to start. The two simple tools to test if Google can render your site with basic JavaScript are Google’s Mobile-Friendly Test and the “Test Live URL” function in Google’s URL Inspection Tool in Search Console. Select “View Rendered Page” in Search Console to view the rendered DOM, JavaScript Console Messages, and resource loading errors. You can also find a bulk report of canonicalization errors in the “Excluded” Coverage Report, labeled “Duplicate, Google chose different canonical than user.”
