Yes, external backlinks are essential in SEO (more on that in the next chapter.), but having a proper structure of internal links is equally important. Think about “how to make the post as relevant as possible”, not “how to stuff the post with keywords so that Google thinks it’s relevant”. If it contains the focus keyword, you let Google know what the page you’re linking to is about. When selecting the topics for your content, remember that there are various types of search intent (see the previous chapter) – informational, navigational, transactional and commercial. To select the focus keyword, you should follow the keyword research principles we covered extensively in the previous chapter – consider its search volume, difficulty and relevance. Once you’ve established the topic, you can go back to the level of keywords and select one that will represent your topic the best – the focus keyword (also called the target keyword).
Although your activity there does not directly impact rankings, it pays off to be in contact with your audience there as well. And provide a similar (positive) experience through these platforms as well. An SEO content strategy is a carefully crafted plan to create, optimize, and distribute high-quality content.
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That’s why all the tips and techniques in this guide are mainly about Google SEO, although many things are universal and apply to the optimization for any other search engine. Our unique combination of talent and tech is what sets WebFX apart from other SEO agencies. We prioritize deep partnerships with our clients so that we can deliver the results they need, faster.
- By that, I don’t necessarily mean the AI content you create — but the content outside your direct control, that AI chatbots generate about your brand in their search results.
- Voice search, mobile-first indexing, and AI-driven results all influence what SEO is and how it works now.
- UX can directly help with SEO because Google knows when people start “Pogo sticking” after landing on your site from the search results.
- An SEO marketing strategy makes it easier for search engines like Google and Bing to “crawl” your content and determine its ranking on SERPs.
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Google uses some of that same logic when evaluating a page’s backlinks. Perform keyword research regularly to ensure you’re taking advantage of all keyword opportunities and identifying gaps in your strategy. Write for people by ensuring your content is clear, readable, free of grammatical errors, and easy to understand. For example, if you search in India, the results are going to be different than the results in the United States. This is because Google has different bots crawling different pages at different times and that Google’s index is being updated continuously. Our strategies include all the software necessary to track the progress and effectiveness of your SEO strategy.
Specifically, I recommend using body font that’s AT LEAST 15px. In other words, you don’t want to greet people with a giant stock photo that takes up the entire above the fold area of your page. Which is why it’s super important to hook people the SECOND that they land on your website from Google.
Step #3 is to publish a piece of content around the keyword you just picked. On the other hand, this keyword isn’t super competitive, has a high CPC and gets a decent number of searches every month. So as you go through your list of keywords, keep an eye out for terms that have a high CPC value. That way, I get my content in front of people that are actually going to buy. But those high CPC values tell me that those folks have SOME commercial intent. When I first got started with keyword research, I pretty much ignored the cost per click (CPC).
Each specialist focused on a single area (i.e., Tech SEO) or way SEO Anomaly of working (i.e., working with an agency) within SEO. “After some time, they proposed new ways to conduct their research that proved they understood the assignment and how SEO works in that area,” Stoica says. I approached the CEO with a business case on why we should invest time (my time) and resources (me) in these areas. It suited the business objectives and my career goals (I got to do something creative), so it got the green light. If you’re not quite sure about taking on SEO yourself, consider delegating the work to a team member.
But it could also be a video, product recommendation, and even a business listing. “In my experience with an SEO agency, we focused on leveraging near duplicate issues where several pages shared similarities by 70-80%. There was a lot of boilerplate content shared on hundreds of pages.
The lesson will conclude with On-Page practices to avoid keyword stuffing, hidden text, repetitive anchor text, cloaking, and finally, a guide on creating a perfectly optimized page. Google Search Central, formerly Google Webmasters, is here to help the right people view your content with resources to make your website discoverable to Google Search. More searches are now done on mobile than desktop.3 So it’s critical that your website is as pleasant to use on mobile as on desktop.
